BMA Houston

2018 April Luncheon

Branding: When It's Time For a Change

Presented by Toni Lee Rudnicki, , CMO, Speedcast

So you've had some success as an organization. How do you determine when it's time to redefine yourself? 

No matter the size or longevity, healthy and growing organizations hit inflection points—times where it's appropriate to step back, assess the brand and messaging and make some significant changes. Rebranding, or even a subtle refresh, needs to be strategically timed and well-executed to accomplish the business objective of escalating the business to the next level. 

Speaker Bio

Toni Lee Rudnicki has spent the better part of her career helping fast-growing tech companies break through from about $75M in revenue to $200M and beyond. She's developed experience and philosophies around determining the right time and the right way to rebrand in a way that best positions the organization for its next stage of growth. 

Upcoming Events

April 25, 20182018 Sales Enablement Benchmark Survey: WebinarWebinar
May 2, 2018Young Professionals Offshore Technology Conference (OTC) TourNRG Park
June 14, 2018June Happy HourTBD
August 9, 2018August Happy HourTBD
August 16, 20182018 August LuncheonMaggiano's Little Italy
September 20, 20182018 September LuncheonMaggiano's Little Italy
October 11, 2018October Happy Hour & Mentor Matching EventLa Grange
October 18, 20182018 October LuncheonMaggiano's Little Italy
December 13, 2018December Happy HourTBD

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