BMA Houston

Content Marketing: Driving Business in a Post-Mad Men World

August 2017 Luncheon

Presented by Rachel Parker, CEO and Chief Geek, Resonance Content Marketing

Not so long ago, driving business was pretty simple: You advertised so that people knew you existed, then you unleashed your sales force to close the deals. Now all that has changed. In “Content Marketing: Driving Business in a Post-Mad Men World,” Rachel Parker helps you understand why traditional approaches to reaching customers aren't working like they used to — and how you can turn that trend around. Join us to learn

  • How customers’ attitudes have evolved in just the last 15 years ... and why this evolution forced us to rewrite our game plans
  • How big of a “trust gap” exists between customers and marketers (hint: it’s big)
  • How content marketing helps us bridge that gap
  • Three examples of brands that are using content to turn fans into customers — and customers into advocates

Speaker Bio

A self-described geek who can recite entire episodes of “South Park” by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).

Throughout her 20-year marketing career — five of those at one of Houston’s largest advertising agencies — Rachel has helped brands such as Reliant Energy, Hewlett Packard, AIG American General, and SYSCO Foodservice to connect with their customers. Over the years, she’s developed a distinct talent for being able to communicate in the voice of the client, often eliciting the comment “You get us, Rachel. You just get us.”

Rachel is also a classically trained soprano (though these days she has little time for singing), an avid gym rat (boxing, anyone?), the happy wife of a software architect/fellow geek, and the proud mama of three rambunctious dogs. This year, she’s set her sights on completing a second triathlon … and maybe taking a vacation.

Upcoming Events

April 25, 20182018 Sales Enablement Benchmark Survey: WebinarWebinar
May 2, 2018Young Professionals Offshore Technology Conference (OTC) TourNRG Park
June 14, 2018June Happy HourTBD
August 9, 2018August Happy HourTBD
August 16, 20182018 August LuncheonMaggiano's Little Italy
September 20, 20182018 September LuncheonMaggiano's Little Italy
October 11, 2018October Happy Hour & Mentor Matching EventLa Grange
October 18, 20182018 October LuncheonMaggiano's Little Italy
December 13, 2018December Happy HourTBD