2018 March Luncheon
Presented by Craig Koopersmith, CEO/Owner Skyline Displays
For all the time, energy, and money you spend on trade shows, 80% of what attendees remember about your exhibit will be based on your booth staffers. When training sales staff (or preparing yourself), your approach matters whether for a trade show or any sales meeting. Craig will share how he harnesses his life experiences to build connections, develop partnerships and close deals. Life experiences gained through travel will keep you engaged while learning how to change your thinking about business development. It's a journey, not a workshop.
Craig has traveled a long and winding road from his beginnings as a Petrophysical Engineer with Shell Oil to CEO/Owner of Skyline Displays of Houston, Innovative Environments, and ExhibitPower. He's had experience in Technical Sales and Management in the oilfield, from frontier exploration to recycling of hazardous refinery waste. He holds BS, MS and MBA degrees, and two patents for recycling of hazardous refinery wastes. Since the purchase of Skyline Displays of Houston in 2000, he has assembled a talented team of professionals supporting the marketing needs of thousands of Houston based clients, from sole proprietors to Fortune 100 companies, resulting in a #2 ranking among more than 100 Skyline Dealers worldwide . Through Skyline's free "How - To" seminars on a broad range of Trade Show topics, Craig has trained nearly 3,000 Houstonians to optimize their trade show experience. Personally, Craig enjoys sailing his schooner Kai Kanani in the Caribbean, and playing competitive tennis. He has raised more than $50,000 for Multiple Sclerosis research in his eight MS150 bicycle rides from Houston to Austin. In conjunction with the American Advertising Federation of Houston, he founded the Skyline Displays of Houston Graphic Arts Scholarship Fund, recognizing top students in graphic design.