ANA Houston

2018 October Luncheon

Creativity, Human Connection & Storytelling: B2B Marketers Get to Have Fun


It's universally accepted that strong creative concepts and stories have tremendous impact in the B2C space. But what about B2B? Do they really move the needle? Are they worth the investment? As B2B marketers, how do we think about creative, storytelling and overall production value of our collateral? 

Join us for a panel discussion with representatives from Caterpillar, NOV as well as agency side creative directors to hash through these questions and give us a clear path forward. 

Panelists:
Dustin Childers
Marketing Manager, North America at Caterpillar, Inc

Cassandra Casey
Vice President of Marketing, NOV

Facilitated by David Saxe, Partner, Co-Founder at ELL


Upcoming Events

WhenTitleLocation
April 16, 2020Annual ANA Business Marketing Houston Auction - POSTPONEDThe Ballroom at Bayou Place
May 6, 2020Offshore Technology Conference (OTC) Tour - POSTPONEDNRG Park
May 14, 2020May Networking Happy HourTBD
October 8, 2020October Networking and Mentor Matching EventTBD

BMA Business Partners

On Services
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