Choosing a Category

  • You have a wide selection of award categories to choose from. Review all of the categories to determine how to best enter your work. You may enter a piece in multiple categories, although entry fees must be paid for each category entered. Individual campaign components can be entered both as single elements and as a group in a campaign category.

Category A: Digital Marketing

  • Targeted, measurable, and interactive marketing using digital technologies. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

    • A1—Microsite: Web pages that function as auxiliary supplements to a host site 
    • A2—Website (Budget under $25,000): A set of related web pages containing content such as text, images, video, audio, etc.
    • A3—Website (Budget $25,001 to $50,000): A set of related web pages containing content such as text, images, video, audio, etc.
    • A4—Website (Budget over $50,000): A set of related web pages containing content such as text, images, video, audio, etc.
    • A5—Mobile/smartphone app: Application that performs a specific function on a handheld device
    • A6—Banner or button ad (single or campaign): Video, text, or static (such as GIF or Flash), including floating, fold-over, peel-back, and expandable (must show 2-3 pieces if campaign)
    • A7—Email campaign: More than one email directed to a specific audience (must show 2-3 pieces from campaign)

Category B: Video

  • Recorded continuous motion. Please edit length to the best or most representative five minute segment. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

    • B1—Video, corporate overview
    • B2—Video, promotional (new service, product, etc.)
    • B3—Animation (2D or 3D) or motion graphics: Recorded series of still images compiled to create the illusion of motion

Category C: Social

  • Usage of social media channels such as Twitter, LinkedIn, Facebook, YouTube, or other social media networks, blogs, forums, or word of mouth. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

    • C1—Integrated social media campaign (3 or more social media channels): Marketing campaign devoted to gaining website traffic or attention through 3 or more social media channels
    • C2—Integrated social media campaign (2 or fewer social media channels): Marketing campaign devoted to gaining website traffic or attention through 2 or fewer social media channels
    • C3—Blog: Blog published by or on behalf of an organization on a routine basis, or a report specifically addressing an issue
    • C4—Webinar, webcast, or podcast: Broadcast presented over the Internet (live or pre-recorded), or routine chronological commentary videos
    • C5—Interactive presentation: PowerPoint, Keynote, PDF, Flash, or HTML5
    • C6—YouTube page: Branded home page for a YouTube account

Category D: Broadcast

  • Marketing done on the radio or television. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

    • D1—TV commercial (single or campaign)
    • D2—Radio commercial (single or campaign)

Category E: Print

  • Advertising using newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium. Budget should include all production and implementation aspects, such as creative and placement costs, etc.

    • E1—Fraction page advertising (single or campaign): Must show 2-3 pieces if campaign 
    • E2—Full page or spread advertising (single) – Budget under $50,000
    • E3—Full page or spread advertising (single) – Budget over $50,000
    • E4—Full page or spread advertising (campaign) – Budget $50,000 or less: Must show 2-3 pieces
    • E5—Full Page or spread advertising (campaign) – Budget over $50,000: Must show 2-3 pieces
    • E6—Original photography 
    • E7—Original illustration: Hand-drawn or computer-generated art

Category F: Outdoor and Large Format

    • F1—Billboard or large banner (single or series): Displayed in an airport, etc. Must show 2-3 pieces if series
    • F2—Mass transit or vehicle graphic (single or campaign): Must show 2-3 pieces if campaign

Category G: Tradeshows and Special Events

  • Include photos, floor plans, and any other related materials.

    • G1—Small tradeshow exhibit (500 sq ft or less): This includes a backwall, tabletop exhibit, kiosk, etc. 
    • G2—Large tradeshow exhibit (over 500 sq ft): This includes a peninsula, island, etc.
    • G3—Tradeshow campaign: Total campaign communication and exhibit details
    • G4—Fixed installation: Displayed in a building lobby, etc. 
    • G5—Themed special event (internal or external): Event organized for a specific audience, such as employees or customers

Category H: Newsletters and Magazines

  • Routine publications published in print or electronically for an external audience.

    • H1—Newsletter, print or electronic (16 pages or less): Must submit 2-3 issues
    • H2—Magazine, print or electronic (regular publication over 16 pages): Must submit 2-3 issues 
    • H3—Custom-published magazine, print or electronic: Single-edition magazine supplement

Category I: Sales Enablement Tools

  • Brochures, catalogs, datasheets, or packages that enable sales. If the piece is too heavy to attach to a display board, attach sample pages or photo(s) and include a sample separately for judging. Clearly mark the separate items with the entry number to avoid separation from entry details.

    • I1—Capabilities booklet or brochure (4 pages or less)
    • I2—Capabilities booklet or brochure (over 4 pages) 
    • I3—Product, equipment, or parts catalog
    • I4—Technical sheet or bulletin (single or series): Must show 2-3 pieces if series 
    • I5—Sales package or media kit: Package of information about a company
    • I6—Promotional item (Budget $20 each or less) 
    • I7—Promotional item (Budget over $20 each)

Category J: Direct Mail

  • Advertising sent by mail. If the piece is too heavy to attach to a display board, attach photo(s) and include a sample separately for judging. Clearly mark the separate items with the entry number to avoid separation from entry details.

    • J1—Flat direct mail piece (single or campaign): Must show 2-3 pieces if campaign 
    • J2—Dimensional direct mailer (single or campaign): Must show 2-3 pieces if campaign

Category K: Corporate

  • The brand or identity incorporating both the relationship between a customer and a business as well as the look and feel of the business. If the piece is too heavy to attach to a display board or contains confidential information, attach sample pages or photo(s) and include a sample separately for judging. Clearly mark the separate items with the entry number to avoid separation from entry details.

    • K1—Branding or rebranding campaign: National or global program to establish or refocus a company or product brand image (must show 2-3 pieces) 
    • K2—Identity standards/manual: The visual aspects that form part of the overall brand 
    • K3—Logo design 
    • K4—Tagline 
    • K5—Annual report

Category L: Internal Communications

  • The intent to create a cultural shift within an organization, where the employees become more customer-focused and more business-focused. If the piece is too heavy to attach to a display board or contains confidential information, attach sample pages or photo(s) and include a sample separately for judging. Clearly mark the separate items with the entry number to avoid separation from entry details.

    • L1—Internal branding program: Program defining the image of the organization for employees and providing guidance for their actions 
    • L2—Internal newsletter or magazine (print or electronic): Regular publication delivered to employees (must submit 2-3 pieces) 
    • L3—Internal video (single or periodic): Regular video (live or pre-recorded) delivered to employees (must submit 2-3 videos) 
    • L4—Internal communications strategy: Strategy to communicate to employees within an organization

Category M: Public Relations

  • Coordinated B2B public relations effort that supports products, a division, or company. Entries can include the following items: media relations campaign results, press releases, press conferences or media tours, analyst relations results/briefings, media kits, new product introductions/announcements, community relations efforts, investor relations communications, and video segments of broadcast coverage. If the piece is too heavy to attach to a display board, attach sample pages or photo(s) and include a sample separately for judging. Clearly mark the separate items with the entry number to avoid separation from entry details. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

    • M1—Public relations campaign: Must submit 3 or more items from the list above
    • M2—Single PR effort: Must submit 1 item from the list above
    • M3—Media kit

Category N: Non-Profit

  • Services performed or produced for a non-profit organization communicating to a business audience. Entries can include the following items: complete advertising campaign, individual advertisements, literature/printed materials, identity materials (logos/letterhead), direct mail, radio, TV, web, video, and public relations strategy. If the piece is too heavy to attach to a display board, attach sample pages or photo(s) and include a sample separately for judging. Clearly mark the separate items with the entry number to avoid separation from entry details. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

    • N1—Non-profit campaign: Must submit 3 or more items from the list above
    • N2—Single non-profit effort: Must submit 1 item from the list above

Category O: Integrated Marketing Communications Program

  • Programs that support products, a group of products, a division, or company using an integrated strategy. Entries can include the following items: magazine, outdoor, newspaper, radio, TV, and digital advertising; sales literature; direct marketing; public relations; trade show materials; video production; interactive media; and sales promotion/merchandising materials. If the piece is too heavy to attach to a display board or contains confidential information, attach sample pages or photo(s) and include a sample separately for judging. Clearly mark the separate items with the entry number to avoid separation from entry details. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

    • O1—Integrated marketing communications program (Budget $50,000 or less)
    • O2—Integrated marketing communications program (Budget $100,000 to $200,000) 
    • O3—Integrated marketing communications program (Budget over $200,000)

Category P: Market Research

  • Researching the elements of the marketing mix, competitors, markets, etc., dealing with customers. If the piece is too heavy to attach to a display board or contains confidential information, attach sample pages or photo(s) and include a sample separately for judging. Clearly mark the separate items with the entry number to avoid separation from entry details.

    • P1—Qualitative and/or quantitative research project: Include data such as words, pictures, objects, or numbers

Category Q: Agency Promotion

  • Agency promotion of its capabilities to a business audience. If the piece is too heavy to attach to a display board, attach sample pages or photo(s) and include a sample separately for judging. Clearly mark the separate items with the entry number to avoid separation from entry details. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

    • Q1—Total campaign: A comprehensive campaign using a combination of marketing tactics 
    • Q2—Advertising (print or online): Communications to engage or persuade an audience 
    • Q3—Sales literature: Communications to describe capabilities or product/service features and benefits 
    • Q4—Website: Set of related web pages containing content such as text, images, video, audio, etc. 
    • Q5—Video: Recorded continuous motion
    • Q6—Social media: Usage of social media channels such as Twitter, LinkedIn, Facebook, YouTube, or other social media networks, blogs, forums, or word of mouth